Climate change is
someone else’s problem.

Someone else is affected by it.
Someone else will take care of it.
Someone else will pay for it.

Climate change is always someone else’s problem. Until the day it’s not.

Today, meet Someone Else.

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Countless indigenous cultures today are the first to pay the price of climate change.

Here are just seven of them.

Inuit, Canada

1/7

In this sub-Arctic region, melting ice caused by warmer weather results in unstable soil. This makes it hard to build houses and roads – so the community is more isolated from other towns and cities than ever. The hot weather has also driven away the caribou and fish, eliminating an important source of income and sustenance.

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Dhe Village, Nepal

2/7

The residents here are the first documented climate refugees in Nepal. Originally from Ghayul Valley, the yak-herding villagers have already moved twice for their survival in recent years. The high-altitude areas of Nepal feel the greatest impact of climate change; less snow means a severe water shortage, and their pastures are drying up. Where once there was green land, empty houses are now all that’s left behind of a community desperate to survive.

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Takuu atoll, Papua New Guinea

3/7

This proud tribe who builds their homes on the water’s edge of the tiny island of Nukutoa are seeing their homes being submerged by rising sea waters every year. This unique culture is slowly being drowned out by encroaching waters and lack of resources. While the people say that they are determined to keep their culture, they acknowledge the sad reality that they may not keep their island for long.

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El Molo, Kenya

4/7

The smallest tribe in Africa, they believe that the water of Lake Turkana (the world’s largest permanent desert lake) is blessed, so only eat whatever comes from the lake. This means that the lake fish is their primary source of food and income. But this lake is shrinking. Shifting rain patterns has caused a severe drought in the region. Today, they are forced to go further and further into the lake to catch dwindling fish populations – but for how much longer till the lake completely dries up?

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Maasai, Kenya

5/7

This tribe that practices traditional pastoralism now sees their livestock quickly dying off, thanks to severe drought. The young ones are now forced to find new ways to survive beyond owning cattle, as it is no longer sustainable to depend on pasturing. The elders fear that this will erode their culture. With all these factors in play, they face the very real threat of extinction.

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Island tribes, Maldives

6/7

The indigenous calendar of the Maldivians, called the nakaiy, marks the seasons and maps the stars. For hundreds of years, it has set the time for planting crops, fishing, building houses and even marriage. Yet extreme weather changes in recent years have made the ancient calendar less reliable – signalling a huge loss in the people’s culture and identity.

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Sami, North Finland

7/7

For centuries, the Sami have structured their lives according to the seasons, but as the seasons have become impossible to predict, their traditional knowledge of their environment is becoming irrelevant. Extreme weather is their new normal. The warm air continually causes a food shortage for the reindeer, and their numbers dwindle year by year. For the reindeer-herding Sami, this means huge financial losses. More importantly, suicide rates are going up among their young people, who have to face being the last ones in a culture on the brink of extinction.

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Now guess who’s next.

By 2030, 25% of Malaysia’s population
will be displaced thanks to climate change.

Pretty soon, we’re all going to feel the heat.

And our daily choices are
leading us there step by step.

Every switch your finger won’t lift to turn off.

1/3

Every 5-minute drive you choose over walking.

2/3

Every fart that came out of the cow you just had for dinner.

3/3

All of these small choices play a big part in climate change.

In the name of convenience, we are killing ourselves.

“Saving the planet isn't the issue here, but saving humanity. One of the ways we can do this is to improve our relations with nature.”

Dr. Alberto Gomes
Anthropologist and Global Director of DEEP Network

“The thing about living simply is how unsimple it actually is. But we have arrived at a point where we must all be personally accountable.”

Eddin Khoo
Founder and assistant director of PUSAKA

Live simply. It’s simpler than you think.

When it comes to climate change, small daily choices add up to a whole lot.
What choices are you making today? What changes can you make?

Click through the pillars below to learn the difference you can make today.

EFFICIENT ENERGY
MINDFUL MEALS
TIPS FOR TRIPS

1/4

I switch on the air-conditioner at the lowest temperature, full blast.

2/4

I boil water with an electric kettle.

3/4

I’m a fridge-raider – I check it at least 10 times a day.

4/4

I use my washing machine whenever I need it, doesn’t matter if it’s full load.

1/4

I’m a total carnivore. I eat meat at almost every meal.

2/4

I buy international brands at supermarkets.

3/4

I sometimes throw away my leftovers.

4/4

When I go grocery shopping, I usually wing it and buy whatever catches my eye.

1/4

I fly overseas for holidays at least once a year.

2/4

Public transport isn’t part of my daily life.

3/4

I don’t know how to ride a bike.

4/4

I’m a speed demon on the road.

PLEDGE FOR ANOTHER

Thanks for answering the quiz.
Here are some simple things you can do.

Reduce the fan speed and raise the thermostat to 24 – 26°C.
Reduce the fan speed and raise the thermostat to 24 – 26°C.

Switching on your fan alongside your air-cond uses less energy than using your air-cond alone full blast.

Using gas kettles saves tons of energy.
Using gas kettles saves tons of energy.

Boil water once a day and keep it warm in a thermos flask.

Don’t check the fridge so often.
Don’t check the fridge so often.

When you open and close the fridge doors too often, cold air escapes and you burn more energy – and not in the way you’d prefer!

Use your machine only on full load.
Use your machine only on full load.

Half-load washes use the same amount of electricity.

Thanks for answering the quiz.
Here are some simple things you can do.

Eat just one meat-free meal a week.
Eat just one meat-free meal a week.

According to the Food and Agriculture Organization of the UN, the meat industry alone is responsible for almost 20% of global greenhouse gas emissions.

Go for local.
Go for local.

Getting imported goods burns up unnecessary fuel in delivery.

Waste not.
Waste not.

When you throw out meat and vegetables, the resources used in their production will also be wasted; meaning you’re throwing away all the energy that went into making your meal.

Make a list of meals weekly and buy only what you need.
Make a list of meals weekly and buy only what you need.

If you plan your meals well, there’s a lower chance of wasting food.

Thanks for answering the quiz.
Here are some simple things you can do.

Take fewer and longer vacations that are far away.
Take fewer and longer vacations that are far away.

Better yet, go for a “staycation” closer to home. Malaysia also has lots of nice options okay?

Carpool or take public transport.
Carpool or take public transport.

You share your carbon emissions from getting around among more people.

Learn how to ride a bike.
Learn how to ride a bike.

It’s not as hard as it looks. Really.

Unnecessary speeding and braking gobbles your petrol by up to 33%.
Unnecessary speeding and braking gobbles your petrol by up to 33%.

By driving like a normal human being, you can actually protect the climate and your wallet too.

Take the pledge to live simpler today.

Now that you know what you can do about climate change, turn it into a lifestyle and set an online reminder.
And don’t be shy – share this website with your friends so more people get the word.

Set Reminder Share with your loved ones