There are no strangers amongst Malaysians.
KFC believes in deep bonds between people. Its brand purpose is more than just fried chicken and a meal is more than just food. How did we instill this belief in the hearts and minds of consumers?
The festive season is a time when Malaysians are hungering for content. So we thought: “What if we could take this opportunity to strengthen the brand’s position as the catalyst to deeper, stronger bonds?
We created The Bucket Sessions – a series of social experiments to uncover the secret recipe to deeper, stronger bonds between people.
The campaign garnered a total of 12.1 million views on Facebook and YouTube, over 10.6K shares, reactions and positive comments, and an impressive average view through rate of 59%.