Malaysia in 2015 was faced with a challenging time both economically and politically. People were on edge and quick to judge.. Even telcos were not spared, especially when customers assumed they were being treated unfairly.

  • Client
  • Type


  • Sector


  • Services

    Web Film

  • Launch Date August 2016

The Challenge

How do we get Malaysians to be less judgmental?

The Idea

The cure for judgment is understanding and reaching out.

The Film

The film’s aim was to strike a chord by letting our audiences see themselves in Ah Wong, reminding us that we’re never truly free until we free ourselves from our own judgment.

The Result

From one posting on owned media (Digi FB), it garnered over 3.6 million views, 117,000 shares and 61,000 likes. which snowballed into more coverage via earned media.