Malaysia in 2015 was faced with a challenging time both economically and politically. People were on edge and quick to judge.. Even telcos were not spared, especially when customers assumed they were being treated unfairly.
How do we get Malaysians to be less judgmental?
The cure for judgment is understanding and reaching out.
From one posting on owned media (Digi FB), it garnered over 3.6 million views, 117,000 shares and 61,000 likes. which snowballed into more coverage via earned media.