Grandfather Stories

Introduction

In this day and age, fewer people appreciate the significance of Chinese New Year reunions and family tradition. Digi once again set out to inspire Malaysians to connect to what matters most.

  • Client
  • Type

    Film

  • Sector

    Telecommunications

  • Services

    Web Film

  • Launch Date January 2019

The Challenge

It was a double-tiered challenge. First, we needed to remind people to be there phsycially for Chinese New Year, and once they were, to appreciate their roots, which is somehow fading over the generations.

The Idea

The family quirks and boring “grandfather stories” we dread at family gatherings are actually our greatest inheritance.

The Film

A young man struggles to take care of his seemingly senile grandfather, who is constantly singing his annoying song. Only when he listens closely does he realize the true wealth of his heritage and his full potential.