In this day and age, fewer people appreciate the significance of Chinese New Year reunions and family tradition. Digi once again set out to inspire Malaysians to connect to what matters most.
It was a double-tiered challenge. First, we needed to remind people to be there phsycially for Chinese New Year, and once they were, to appreciate their roots, which is somehow fading over the generations.
The family quirks and boring “grandfather stories” we dread at family gatherings are actually our greatest inheritance.