How much do #ChineseNewYear traditions vary between families?
Chinese New Year
Driving relevance during festive with consumer insight that resonate with the audience, along with tactical promo to drive sales.
Generational gaps often lead to major misunderstandings. Maybe it’s because we’re only concerned about the way it makes us look. But if we took the time to reflect, we’d realise that more than half the things our family does for us is to keep our bonds strong. So, do you know why you do what you do? Tough one, right? Well, Pa does! He knows exactly why he keeps up with tradition. In this charming tale, we explore customs in its varying forms and how it is deeply intertwined with the lives around us.
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