Driving brand relevance & building affinity through a brand refresh.
Media & Entertainment
Gempak. Tau Siapa.
As an all-inclusive entertainment hub, we positioned Gempak as entertainment storytellers. To reflect the positioning, our rebranding exercise focused on creating a personality and tone of voice that could carry the entertainment stories. Once that was established, we created assets like the ‘Gempak-moji’ as a tool to engage and humanise the interaction of brand and audience.
Generated 12.2 million pageviews and 3.9 million users, outperformed the target by 100%. Achieved ComScore above the competitors with a score of 2.3 million in May 2017. Increased Gempak Advertising and Sponsorship revenue, outperformed the target by 100%.