The meaning of family.
With Chinese New Year just around the corner, we launched a video to showcase the meaning of family.
Chinese New Year
Driving relevance during festive with real Malaysian stories for deeper affinity building.
Festive campaigns usually feature the element of family, year after year. However, this year, we wanted to delve further into the definition of family, especially in the context of being Malaysian. To many of us, we spend our formative years in the care and companionship of those who aren’t our direct family. We’ve all had someone, like a neighbour, colleague or friend who has been instrumental in shaping our lives. Yes, it is said that blood makes you related, but love makes you family. We took this saying to heart for Chinese New Year by showing how familial ties can go beyond blood relation, giving an unexpected twist to the regular reunion stories of the season.
Our film managed to garner 1,093,368 views and 18510 shares on YouTube in the first 3 weeks.