Journey To A Reunion

The meaning of family.

Introduction

With Chinese New Year just around the corner, we launched a video to showcase the meaning of family.

  • Client
  • Type

    Festive Campaign

    Film

    Chinese New Year

  • Sector

    Telecommunications

  • Services

    Strategy

    Creative

    Copywriting

    Video Production

  • Launch Date February 2018

The Challenge

Driving relevance during festive with real Malaysian stories for deeper affinity building.

The Idea

Festive campaigns usually feature the element of family, year after year. However, this year, we wanted to delve further into the definition of family, especially in the context of being Malaysian. To many of us, we spend our formative years in the care and companionship of those who aren’t our direct family. We’ve all had someone, like a neighbour, colleague or friend who has been instrumental in shaping our lives. Yes, it is said that blood makes you related, but love makes you family. We took this saying to heart for Chinese New Year by showing how familial ties can go beyond blood relation, giving an unexpected twist to the regular reunion stories of the season.

The Film

Journey to a reunion - Digi Chinese New Year 2018.

The Result

Our film managed to garner 1,093,368 views and 18510 shares on YouTube in the first 3 weeks.