Protect the flame that is your dream.


When Prudential became a sponsor of the SEA Games, we saw an opportunity for us to ride on the hype and redefine the value of insurance planning to the younger generation of consumers.

  • Client
  • Type


  • Sector


  • Services

    Web Film

  • Launch Date May 2017

The Challenge

How do we change the insurance conversation and make Prudential relevant to a younger audience during the SEA Games?

The Idea

Dreams and ambitions are something that everyone has. And Prudential is a “proud supporter” of these dreams.

The Film

Using visuals and themes that resonate with today’s generation of dreamers, we recreated the torch run event. The flame symbolising dreams and carried by a torchbearer that represents Prudential.