Putting child trafficking at a standstill.
Statistically, 79% of child trafficking is for sexual exploitation. In Malaysia, authorities have yet to sanction the Optional Protocol on the sale of children and child prostitution.
How do we put a spotlight on this taboo issue and drive people to sign the petition?
Leveraging on the Mannequin Challenge viral video trend, we created a web film with the key message of putting child sexual exploitation in Malaysia at a standstill.
Within just 3 days of the launch, the petition signatures have increased significantly and the numbers continue to rise. 25% increase in petition signatures. 55k organic views, and over RM 60k earned PR value and counting.