Putting child trafficking at a standstill.
Statistically, 79% of child trafficking is for sexual exploitation. In Malaysia, authorities have yet to sanction the Optional Protocol on the sale of children and child prostitution.
Film
PSA
Social Awareness
How do we put a spotlight on this taboo issue and drive people to sign the petition?
Leveraging on the Mannequin Challenge viral video trend, we created a web film with the key message of putting child sexual exploitation in Malaysia at a standstill.
The web film that takes viewers on a disturbing tour of a brothel selling sex with children to create a sense of uneasiness.
Within just 3 days of the launch, the petition signatures have increased significantly and the numbers continue to rise. 25% increase in petition signatures. 55k organic views, and over RM 60k earned PR value and counting.
