Digi Deepavali 2017
For Deepavali, Digi wants to emphasise that the “light” shines brighter when it is shared.
Driving relevance during festive with real Malaysian stories for deeper affinity building.
It’s easy to find light if we bother to look. And look we did. We discovered a place in Rembau where a children’s welfare home and an old folks home would regularly come together to provide much needed mutual care and company for each other. As they prepared for the year’s Deepavali celebrations, we made sure to shine a bright light on their even brighter story.
We garnered over 1 million views in a matter of 4 days. It proved to us that many others share the sentiment, and these were people from all fractions of society and not only those celebrating Deepavali. It was picked up by radio stations and shared by notable people like Marina Mahathir. It really goes to show – a light that’s shared does shine brighter.