Happy Beautiful Year

过靓年,大过天!

Introduction

Chinese New Year is a great time for beauty brands, since everyone goes all out to look their best.

  • Client
  • Type

    Film

  • Sector

    Health care

    Personal care

  • Services

    Web Film

  • Launch Date January 2019

The Challenge

Watsons, needing to be part of the conversation, was not always seen as a beauty brand when compared to specialty beauty brands due to its strong association with health and body care products.  

The Idea

Where others told touching stories that held great moral values, Watsons boldly and shamelessly staked its claim as a champion for looking good and feeling great.

The Film

Using a star-studded cast in glamorous outfits, this music video is a celebration of being beautiful.