HONG LEONG BANK’s credit card division has launched #100HappyDays, a usage-based campaign to encourage existing credit card customers to use and spend more with their credit cards.
The 100 winners would get to win RM100 over a period of 100 days. The objective of the campaign was to create a higher level of awareness level for the brand on ground and social media.
Naga DDB Tribal’s task was to demonstrate to the consumers how to win RM100 simply by spending with their credit cards. The campaign was centred on the idea of “What are the chances” whereby scenarios of impossible situations that have low probability of translating to success were created and connected to the campaign while delivering the message that winning RM100 with Hong Leong Bank is possible.
The idea of winning RM100 with Hong Leong Bank was brought to life by creating an activation event across 60 branches to illustrate how to be rewarded by making each branch literaly “rain money” while the consumers were in-store. This activation was also captured on video for social media content and uploaded to Youtube to generate views.