11 September 2017

KFC shows how strangers bond over a bucket of fried chicken

KFC shows how strangers bond over a bucket of fried chicken

What happens when strangers bond over a bucket of KFC? Well KFC is aiming to depict just that.

While the nation ushers in the upcoming National Day and Malaysia Day, KFC Malaysia is seizing this opportunity to launch a campaign based on the spirit of unity, over its bucket of fried chicken.  The main idea is to cheekily illustrate budding relationships between strangers of polar opposites over a bucket of KFC. Besides that, the thought behind KFC’s “The Bucket Sessions” is also to show that Malaysians have a lot more in common than they think – their love for food is one of it.

In a statement, KFC said it recognises that mealtimes are more than just heartwarming quality time spent with  loved ones. It added, “Food can be the best ice-breaker that captures life’s precious moments especially as we share stories, listen and connect to one another while having a meal together.”

With the this catchy caption “How many pieces of chicken does it take to turn strangers into friends?”, the five minutes film has received many positive comments among netizens, and over 251,000k views on Facebook at the time of writing. Check out the full video below:

Conceptualised by Naga DDB Tribal, the agency said the concept behind this social experiment is to further strengthen the idea of camaraderie among Malaysians.

“We believe that Malaysians are generally a friendly bunch and all it takes for friendship to happen is a simple conversation. What more a better way to ignite one over a bucket of KFC?” Naga DDB Tribal’s executive creative director, Alvin Teoh said.

With KFC being the catalyst in this experiment,  Teoh added it enables the participants to open up to a budding friendship of sharing common grounds, different cultures and mutual acceptance. For this ad, the agency placed complete strangers in a room, “served them some fried chicken, gave them something talk about and then gave the experiment a free reign to go wherever it needs to go, demonstrating that among Malaysians, there are really no strangers, just friends waiting to happen. ”

Campaign credits:

Executive creative director: Alvin Teoh
Deputy executive creative director: Paul Lim
Associate creative director: Jeremy Yeoh
Copywriters: Cindy Chong, Mohamed Firdaus, Idzwan Johar, Stephanie Leong
Art director: Lai Wai Yeap
General manager: Clarence Koh
Account director: RZ Chew
Account manager: Sheldon Sequerah
Account executive: Eugene Ong
Senior project management: Victoria Lim
Head of AV: Sharon de Silva
AV producer: Lee Boon Hsin
AV intern: Jared
Film director: Lobak
Assistant director: Wong Sen Kiat
Director of photography: Patrick Chua
Producer: Jamie Chua
Audio production: Real Time Studios