25 March 2017

Malaysia’s final awards tally at AdFest 2017

Malaysia’s final awards tally at AdFest 2017

The fourth and final day of AdFest ended on a sweet note for Malaysia with Naga DDB picking up a silver award for Film Lotus under the category ‘Internet Film: Public services & cause appeals’ at the festival’s final awards night.

The winning campaign, ‘The Sickest Mannequin Challenge’ was a public service announcement done by the agency for a local NGO Protect and Save the Children to bring to light the issue of child abuse and sex trafficking.

There were seven other finalists in this category and only two awards were given out. The gold award went to JWT Sydney for its campaign, ‘The Lucky Ones’. The initiative was done to raise awareness for Parkinson’s Disease, and prompt donations in the lead up to World Parkinson’s Day.

Out of the 12 finalists, the 20th AdFest ended with a medal tally of 6 metals for Malaysia. Although we did not manage to beat last year’s tally of 8 metals, this year Malaysia took home more silver awards then the 2 won last year.   

Check out the full list of this year’s winners below:

1)    Film Craft Lotus Category

DIRECTING

Entry Title Brand Agency Entering Company Award
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD SILVER
SISTERS ALLIANZ OGILVY & MATHER KUALA LUMPUR DIRECTORS THINK TANK SDN BHD BRONZE
RUBBER BOY PETROLIAM NASIONAL BERHAD
(PETRONAS)
LEO BURNETT MALAYSIA RESERVOIR WORLD SDN BHD BRONZE


ORIGINAL MUSIC SCORE

Entry Title Brand Agency Entering Company Award
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD SILVER


3) NEW DIRECTOR LOTUS Category 

INTERNET FILM

Entry Title Brand Agency Entering Company Award
RUBBER BOY PETRONAS LEO BURNETT MALAYSIA RESERVOIR WORLD SDN BHD SDN BHD SILVER


4) FILM LOTUS Category

INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS

Entry Title Brand Agency Entering Company Award
THE SICKEST MANNEQUIN CHALLENGE PUBLIC SERVICE ANNOUNCEMEMNT NAGA DDB TRIBAL NAGA DDB TRIBAL SDN BHD SILVER


The 20th ADFEST wrapped up this year’s four-day Festival with an Awards Presentation at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand on Saturday, 25th March 2017.

Close to 1200 delegates from 69 cities in total attended the advertising creativity festival, and soaked up after international speaker sessions, breakout workshops, networking events and the huge exhibition of 3,011entries across 18 awards categories.

Jimmy Lam, President of ADFEST shared, “We are very fortunate this year to have an extremely diligent group of Juries judging the ADFEST Lotus Awards. Every individual, but especially the Super Eight panel of Jury Presidents committed their time and really went the extra mile to ensure that the award results were fair and the outcome was something they could be proud of. We truly appreciate their efforts and their commitment to making ADFEST a respected festival of note on the world stage.”