From the roti guy scooting down the street to the fanciest of the fancy.

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They are at the centre of everything we do. Every piece of design, every piece of writing and every strained session of brain-storming was done to bring us closer to understanding our consumer.

The only way to get closer is to read their minds. But that’s still work-in-progress.

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A one-of-kind analytics tool that takes the guess out of guesswork.

These tools are put together to constantly monitor the health of your brand and gives us a jumping-off point to make magic happen*

*Magic is entirely dependent on agreed upon costings. Get in touch to find out more!

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fabrics of society

Talking is serious business for us and we believe that everyone has something worth learning from.

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Taxi drivers are the philosophers of the road and Asian aunties almost definitely have a point of view on EVERYTHING.

After all, some of the greatest insights come from simply having a chat and getting to know people.

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media enthnography

It’s not just about what’s trending. It’s about understanding why its trending.

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Why is that piano cat important? What does it mean?

What does it mean?

And then working really hard to try to make it happen again in our work.