Introducing Malaysia’s first behavioral science consultancy
We study past behavior to predict future behavior
We target the consumer’s behavior, not the consumer
It’s about simple tactics, not mega marketing budgets
It isn’t complicated
First we get the data. Then we provide the solution.
Using behavioral science, we dive beyond traditional advertising insights to really understand how people are hardwired to make decisions and what we can do to influence their behavior.
Simple solutions, big impact.
Based on our insights, we create simple, but innovative and powerful solutions that hack and shape behavior - without the need for big media budgets.
We always test-drive our strategies first
To ensure a higher rate of success, we conduct experiments to pilot test and optimize our solutions before full-scale implementation.
Meet our behavior hackers
Behavioral Strategy Director
Pui Yeng Lai